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CookiePilot Google Ads preset

Google Ads needs ad_storage, ad_user_data and ad_personalization to match the visitor's choice.

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Overview

Google Ads needs ad_storage, ad_user_data and ad_personalization to match the visitor's choice.

Category: marketing.
Before consent, ad_storage and personalization stay denied.
Remarketing requires marketing consent.

Setup steps

  1. 1Configure Ads tags in GTM with required consent.
  2. 2Separate conversions from remarketing if the store needs it.
  3. 3Check that _gcl cookies are absent before consent.

Test checklist

  • No _gcl_au before consent.
  • After Reject, no googleadservices/doubleclick tracking.
  • After Accept, Ads requests start only after consent update.
  • The thank-you page respects marketing consent.

FAQ

Is this legal advice?

No. It is an implementation guide. For unusual data flows, confirm the setup with your legal or privacy team.

Does CookiePilot block every script automatically?

CookiePilot supports autoblocking and Consent Mode. Trackers hardcoded before the CMP still need to be moved behind the stub or into GTM Consent Initialization.