Consent behaviour
Category: analytics.
Consent Mode: analytics_storage denied before consent.
Google cookieless pings with denied are not the same as tracking cookies.
Setup steps
Make the GA4 tag consent-aware in GTM or gtag.
Do not write _ga before analytics granted.
After Accept, check g/collect and the dataLayer update.
Example snippet
Example snippet
<script async src="https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());
gtag('config', 'G-XXXXXXXXXX', {
anonymize_ip: true
});
</script>Test checklist
No _ga before consent.
gcd shows analytics denied.
After Accept, analytics is granted.
Conversion events are not duplicated in GTM.
Related integrations
See the setups that most often appear together with this integration.
Ready to configure it?
Start CookiePilot, choose the right integration and verify that tags wait for user consent before they run.