Consent behaviour

Category: marketing.

Common cookies: _ttp.

Common requests: analytics.tiktok.com.

Setup steps

Move the pixel into GTM or a consent-gated layer.

Require marketing consent.

Test the product page and thank-you page.

Example snippet

<script>
window.addEventListener('cookiepilot:consent', function (event) {
  var consent = event.detail || {};
  if (!consent.marketing || window.__tiktokPixelLoaded) return;
  window.__tiktokPixelLoaded = true;

  !function (w, d, t) {
    w.TiktokAnalyticsObject=t;
    var ttq=w[t]=w[t]||[];
    ttq.methods=['page','track','identify','instances','debug','on','off','once','ready','alias','group','enableCookie','disableCookie'];
    ttq.setAndDefer=function(t,e){t[e]=function(){t.push([e].concat(Array.prototype.slice.call(arguments,0)))}};
    for(var i=0;i<ttq.methods.length;i++)ttq.setAndDefer(ttq,ttq.methods[i]);
    ttq.load=function(e){var s=d.createElement('script');s.async=true;
      s.src='https://analytics.tiktok.com/i18n/pixel/events.js?sdkid='+e+'&lib='+t;
      d.getElementsByTagName('script')[0].parentNode.insertBefore(s,d.getElementsByTagName('script')[0]);
    };
    ttq.load('TIKTOK_PIXEL_ID');
    ttq.page();
  }(window, document, 'ttq');
});
</script>

Test checklist

No _ttp before consent.

After Reject, no TikTok requests.

After Accept, events are not duplicated.

Related integrations

See the setups that most often appear together with this integration.

WooCommerce

Cart and checkout work while tags wait for consent.

WordPress

Plugin, cookie banner and Consent Mode without theme edits.

Google Tag Manager

Consent Initialization, dataLayer and tag rules.

Ready to configure it?

Start CookiePilot, choose the right integration and verify that tags wait for user consent before they run.

Start configuration Documentation

CookiePilot TikTok Pixel preset: _ttp and marketing events after consent