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CookiePilot Meta Pixel preset

Meta Pixel should be treated as marketing and blocked until marketing consent.

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Overview

Meta Pixel should be treated as marketing and blocked until marketing consent.

Category: marketing.
Common cookies: _fbp, _fbc.
Common requests: connect.facebook.net, facebook.com/tr.

Setup steps

  1. 1Remove hardcoded pixel code if it fires before the CMP.
  2. 2Start Meta after marketing granted.
  3. 3Check product and checkout in a clean session.

Test checklist

  • No _fbp before consent.
  • No facebook.com/tr after Reject.
  • After Accept, the pixel starts once without duplication.

FAQ

Is this legal advice?

No. It is an implementation guide. For unusual data flows, confirm the setup with your legal or privacy team.

Does CookiePilot block every script automatically?

CookiePilot supports autoblocking and Consent Mode. Trackers hardcoded before the CMP still need to be moved behind the stub or into GTM Consent Initialization.