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KKlaviyo
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CookiePilot Klaviyo preset

Klaviyo in ecommerce usually mixes analytics and marketing. Forms and user identification should wait for the right consent.

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Overview

Klaviyo in ecommerce usually mixes analytics and marketing. Forms and user identification should wait for the right consent.

Category: marketing, sometimes preferences for forms.
Common global: _learnq.
Requires separating forms from behavioural tracking.

Setup steps

  1. 1Check that the newsletter form does not set tracking cookies before consent.
  2. 2Start onsite tracking after marketing granted.
  3. 3Document newsletter opt-in separately from cookie consent.

Test checklist

  • The form works without breaking the page.
  • No behavioural identification before consent.
  • After Accept, Klaviyo starts only within the selected scope.

FAQ

Is this legal advice?

No. It is an implementation guide. For unusual data flows, confirm the setup with your legal or privacy team.

Does CookiePilot block every script automatically?

CookiePilot supports autoblocking and Consent Mode. Trackers hardcoded before the CMP still need to be moved behind the stub or into GTM Consent Initialization.